European IP Helpdesk

Bulletin No. 2 Go-to-Market


SME Success Story:

Diabeloop 11

Life-changing technological Innovation in Type 1 Diabetes

An Open Innovation Test Bed for Medical Devices 12

Introducing the EU research project TBMED

Conquering the Cosmetotextiles Market 14

The exploitation pathways of the Horizon 2020 project SKHINCAPS

Market Success for Inventions 15

New EPO Study finds that European patents help SMEs commercialise high-potential inventions

News from the European IP Helpdesk Team 16

Publications, training and other activities

What Else is There Around? 18

Additional resources and helpful material

Turning Research Results into Innovations 2

An introduction to “Go-to-Market” strategies in Horizon 2020 projects

Who Can You Trust? 4

Finding the right partners to help you take your results to the market

Show Me Your IP 6

The importance of an IP strategy for due diligence

Taking the Leap 8

Key IP aspects to consider when venturing into new markets

European Union Public Licence & Joinup 9

Sharing and re-using IT solutions and software in Europe

A Perfect Couple? 10

The Internet of Things and the European Union Public Licence a project experience



Intellectual Property (IP) is not meant to sit on the shelves, but needs to be brought to the market in order to unleash its full economic and societal impact. It is the effective use and uptake of novel scientific discoveries and promising research results that will keep European businesses at the forefront of growth, prosperity and competitiveness in the future. Consequently, project teams and companies engaged in R&D activities need to come up with convincing dissemination and exploitation strategies to actually turn those results into “real” innovations capable of addressing societal and economic challenges of our time.

Against this backdrop, this second Bulletin issue takes a closer look at the dissemination and exploitation of research results with a particular focus on “Go-to-Market” strategies. While thus putting a spotlight on the commercial exploitation of research results, it should be kept in mind that exploitation in general and especially in the context of EU-funded projects is by far not restricted to the commercialisation of project outputs, but can take different forms and also entail, for instance, the use of results in further research and education, or as contribution to future policymaking.

In his introductory article, Jörg Scherer, Contract Manager of the current European IP Helpdesk service, gives a comprehensive overview of key steps and questions relevant for developing and implementing successful “Go-to-Market” strategies in Horizon 2020 projects. In addition to outlining central issues and principles, he also highlights activities and innovation support measures offered by the European Commission to help SMEs and project teams turn their research results and innovative ideas into value-adding goods and services.

“Whatever exploitation strategy you may have, you will almost certainly need to work with others”, says our Senior Policy Advisor Dr Eugene Sweeney. His article

addresses the question of how to find and select the right partner(s) to help you take your research results to the market and what to consider before entering into this (presumably) long-term relationship. Finding a strong financial partner, i.e. attracting investors, and securing additional funds or venture capital is essential, especially for SMEs, in order to be able to further develop “early-stage” results or expand their business. IP is a key asset in this context, as European IP Helpdesk members Cristina Natal and Sergio Pérez García outline in their piece dealing with central requirements of IP due diligence and the importance of a convincing IP strategy. The latter is also vital before entering into new markets as the subsequent article underlines.

In the following, we draw our attention to another exploitation pathway introducing you to the European Union Public Licence and Joinup initiative, which are both supported by the European Commission’s ISA2 programme aiming to promote collaboration and (re-)use of IT solutions and software in Europe. With an interview with Dr Martin Orozco Serrano from the National University of Galway, Ireland, sharing his first-hand experience of using the EUPL in his EU-funded project, we move over to the more “practice-oriented” part of the Bulletin showcasing three best-practice examples of successful valorisation strategies: the SME Diabeloop and the two Horizon 2020 projects SKHINCAPS and TBMED.

Lastly, we turn our focus to SMEs once more, presenting key findings of a recent study by the European Patent Office on the importance of European patents for SMEs to commercialise high-potential inventions.

We wish you an inspiring read and, with this year drawing swiftly to a close: Merry Christmas and a happy New Year. See you in 2020!

The European IP Helpdesk editorial team