Being a leader in a market sometimes deters companies from investing in R&D activities as they rely on their current market shares. However, for sustainable success in business, companies should not ignore innovation and they ought to consider intellectual property as a part of their business strategies.
 
Read the story of a Turkish company, Kayseri Seker, to discover how the European IPR Helpdesk Ambassador Scheme helps companies to build up an R&D and IPR-based business strategy, leading to creation of an innovation ecosystem.
 
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