What can you do on social media? Most of the content that you will come across is protected by copyright (e.g. pictures, videos, music). The fact that it is publicly available online, however, does not automatically make it free to use. At the same time, social media are often used by companies as one of their main marketing tools. For this reason, you will find many posts on social media promoting clothes or tech items that are related to trademarks (some of them genuine, others not). Knowing what you can do with online content (and what you should avoid) will help you stay away from potential intellectual property (IP) infringement.
Our latest infographic provides you with an overview of the IP rights to consider when dealing with social media. Please download the PDF version below.