The new animated clip published by the European IPR Helpdesk sheds light on the importance of smart Intellectual Property (IP) management in Horizon 2020. Moreover, it outlines how the services of the European IPR Helpdesk can support researchers and SMEs involved in Horizon 2020 projects.

With a strong focus on innovation and close-to-market activities, Horizon 2020 provides a sound framework for IP management defining a set of rules on the exploitation and dissemination of project results.

The short clip can be directly accessed through the website of the European IPR Helpdesk. Should you be interested in using the clip on your own online channels, you may simply embed the YouTube link:

Organisations providing innovation and IP support in Europe that are interested in using the clip on their own online channels, may also get in touch with the European IPR Helpdesk's communications team at