The European Union Intellectual Property Office (EUIPO) has announced a new artificial intelligence-based technology to search for similar-looking trade marks and designs. eSearch plus uses image recognition technology to analyse the colours, shapes and textures, rather than keywords as in the classic text-based search systems.

The system allows for the upload of one image when searching for trade marks and up to seven images at once to search for designs. JPG, PNG, GIF and TIFF are the supported formats.

More information and hands-on tips for the use of the tool are provided on the EUIPO website.