The European Intellectual Property Office (EUIPO) recently released their new e-filing form: EasyFiling. The mobile-friendly application has been specifically designed for direct users, mostly small businesses and individual entrepreneurs, which oftentimes have little or no knowledge about the registration procedures of IP rights at an EU level.

Making use of Artificial Intelligence (AI) and latest technologies, the new form aims to simplify the EU trade mark filing process for direct users. To this end, a virtual assistant will guide the applicant through the entire filing procedure helping to avoid common errors and make filers aware of the risk of conflict with similar pre-registered trade marks.

You may access the new EasyFiling tool here, or via the EUIPO's "Ideas Powered for business" webpage.