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  • Trademarks: The Face of Your Business

    Trademarks allow customers to distinguish your products or services from those of your competitors, giving your SME the possibility to improve the marketing of its goods/services. Watch this short animation for a first introduction to the topic. For more, we recommend our fact sheet on the topic.
     
     
    Category
    Animated Clips
  • The European IP Helpdesk Helpline

    Looking for someone to address with your questions on the protection and management of intellectual property (IP)? The Helpline team of the European IP Helpdesk is there for you! Watch our short animated clip and get in touch with us!
     
    Category
    Animated Clips
  • IP in International Business

    Taking your business international may hold great promises: you could open up new markets, potentially boost your sales, or get access to novel technologies and talents. Our animated clip provides you with a quick introduction to the basic steps.

    Category
    Animated Clips
  • IP in the Videogames Industry

    Videogames draw on the world of both technology and creativity. In this IP-intensive industry, developing a proactive IP strategy is essential to the success of the development enterprise. Watch this animated clip to learn about the different forms of IP rights applicable in this field.

    Category
    Animated Clips
  • Interview with Julián de Juan, IP Advisor NewMusicNow

    NewMusicNow was founded in 2013 with the aim of providing musicians with a tool that improves the quality of their performances. Watch the interview with their IP Advisor Julián de Juan to learn more about the company's IP strategy and read the full case study here.

    Category
    Interviews
  • IP Valuation

    Knowing your intellectual property's value is essential for your business; for example, when merging with another company, selling or licensing intellectual property rights, attracting investors or for accounting and taxation purposes.

    Watch this animation to learn more about IP valuation.

    Category
    Animated Clips
  • The New EU Copyright Directive

    On 15 April 2019, the European Council approved the Directive on Copyright and Related Rights in the Digital Single Market. This Directive intends to make EU copyright rules fit for the digital age. Watch this animated clip for a quick overview and download our fact sheet on the topic.

    Category
    Animated Clips
  • IP Licensing

    An effective commercialisation strategy for SMEs can include different pathways: You can either go to market with your invention yourself or you might chose to let someone else do it! Watch this short clip to learn how licensing might help you to turn your intellectual property into profit.

    Category
    Animated Clips
  • Introduction to IP

    This eLearning module provides an introduction to basic concepts and definitions of Intellectual Property (IP) and Intellectual Property Rights (IPR). Additionally, you will get a first overview of existing practices and processes related to IP management.

    Watch the full clip here.

    Category
    eLearning Modules