How trade marks can help boost your image on the market - even when IP does not protect what you sell.

A month or so ago, we received an interesting question. The person approaching us had been wondering: How is it possible that the EUIPO has granted registration to trademarks related to cannabis-derived products, although cannabis has not been legalised in the EU?

You probably heard that the consortium running the European IP Helpdesk project has changed with the beginning of this year. As part of this overall “climate of change”, we decided to start a new initiative by launching our own blog: the IP Sentinel.