Every day many good ideas and research results are wasted due to a wrong strategic innovation plan; writing a “good patent” does not necessarily mean that an idea is transformed into a “good business”. Before starting with a new technology development or a research project, both entrepreneurs and researchers should carefully develop their knowledge of the state of the art, using IP databases in order to verify if the idea is really new and if there is any blocking patent contained in other similar technologies.

This would prove to be beneficial from the business rollout up to the subsequent internationalisation, and the present case study draws attention to this process.

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