A taste of Vienna in Malta

Starting a business where you can add your personal touch can be a very creative and rewarding experience. However, apart from being creative, one needs to be careful not to infringe others' intellectual property rights when choosing a trade name or a trade mark to identify oneself in the market.

For "A taste of Vienna", a Maltese bakery, obtaining legal advice before selecting its trade mark made its business experience even sweeter. We tell you everything in this new case study. 

Comment on this article on our LinkedIn group

Classification

Olive oil produced in Jaén goes abroad!

In the new world of international alliances and networks, in order to sustain competitiveness in the global market companies are extending their business activities at international level, now more than ever.

If a company wants to enter new foreign markets, its business and intellectual property (IP) strategy should be shaped in a flexible way, allowing adaptation to new business and competition environments.

This case study, based on the real experience of Castillo de Canena, aims to show you how to deal with IP matters, and in particular trade marks, in the internationalisation process and describes the main steps to be taken when entering foreign markets.

Comment on this article on our LinkedIn group

Classification

Lambrusco: Protecting and enforcing a GI for wine products

Like most unique food and wine products whose quality and reputation are strictly linked to their geographical origin, Lambrusco, maybe the most famous sparkling red wine in the world, is protected at European Union level by several geographical indications.

Geographical indications (GIs) are valuable intangible assets and their protection and enforcement constitute a crucial step to retain the related competitive advantage.

This case study, based on the direct experience of the Consorzio Tutela del Lambrusco di Modena, demonstrates how GIs can be successfully enforced in the European Union against conflicting trade mark applications.

Comment on this article on our LinkedIn group
 

European IPR Helpdesk Bulletin Issue (20)

We are pleased to inform you that a new issue of the European IPR Helpdesk Bulletin has been released and is now available online.

Does your business have know-how, inventions or brands? Then you have intangible assets that can be brought to the market to create new revenues and increase profits.

This Bulletin issue is largely dedicated to IP Commercialisation comprising the different available mechanisms to realise economic values from Intellectual Property (IP).

Particular attention is given to licensing as the most common IP commercialisation tool presenting specificities depending on the Intellectual Property involved.

An insight on licensing and Standard Essential Patents (SEPs) is offered by an article of Mr Matteo Sabattini and Ms Alessandra Mosca from Sisvel.

Read our interviews to discover the point of view of European SMEs on IP management and commercialisation.

As always, the Bulletin reports information about past IPR events together with some fresh news on the Helpline service. In addition, it contains the usual patent quiz and a new IP commercialisation crossword.

Comment this article on our Linkedin group

IP in the Field of Renewable Energies

Renewable energy is energy from sources that do not diminish or that can be replenished. These are also referred to as “green” or “clean” energies, because the energy
production does not generate greenhouse emissions or air pollutants.

Renewable energies are increasingly displacing fossil fuels in the power sector. As this industry continues to evolve, we now have increasingly innovative and cheaper ways to capture and retain wind or solar energy. Hence, the importance of renewable energies constantly increases. In fact, in 2017, 17.5% of energy consumed in the EU stemmed from renewable energies with the target being to reach 20% by 2020.

This fact sheet intends to gives an overview (from a European perspective) of central IP questions relevant for this dynamic energy sector. Moreover, it will shine a light on aspects
related to Competition Law and the issue of State Aid. And finally, key EU funding initiatives and opportunities in this field will be highlighted.

IP Sounds Good to Me. How a Small Spanish Company Revolutionised the Classical Music Market

NewMusicNow was founded in 2013 with the aim of providing musicians with a tool that improves the efficiency of their work and the quality of their performances. Since then, the company has been working intensively on the development of a “page-less scrolling“ technology, which is an App available at the Apple App Store.

The story of the company began in late 2011 when a professional musician, a computer engineer and an expert in business management detected a couple of problems and disadvantages musicians were facing when using “traditional” music sheets.

In the course of six years NewMusicNow worked intensively on the development of a proprietary technology seeking to further position themselves in the field by participating
in national and international R&D projects, and developing an international business and intellectual property (IP) strategy.

Additionally, please watch the interview with Julián de Juan, IP Advisor for NewMusicNow.

BOIP to Implement Image Search Tool Functionality in its Register

The Benelux Office for Intellectual Property (BOIP) just announced upcoming improvements to its trademark search system, via a new AI-based image search tool functionality.

Starting November 2019, users will be able to simply upload an image and search the entire register for identical or similar trademarks. It will be possible to search not only Benelux trademarks but also EU trademarks and international trademarks valid in the Benelux.

Classification

Bringing Powder to the People. The Strong IP Strategy of an Innovative Start-up in the Snowboarding Industry

The present case study traces the journey of ALLWINTER Ltd., a young, visionary company active in the fast-growing snowboarding industry aiming to expand their business and build up a strong IP portfolio. You will learn more about the different Intellectual Property Rights (IPRs) attached to marketing new products in this field, and which steps need to be taken especially with regard to patenting. Apart from this, the ALLWINTER story is also a best practice example of the successful and beneficial collaboration between a start-up and an IP firm, in this case the Cambridge-based company Basck.

European IP Helpdesk Bulletin No.1 - IP Licensing

Intellectual Property Licensing

With knowledge being one of the main driving forces of modern-day economies and “Open Innovation” becoming an increasingly important concept of collaboration, intellectual property (IP) has become a central (business) asset. Different kinds of IP – whether trademarks, patents, copyright, know-how or design – can be used and exploited in various settings and multiple ways. However, licensing is undoubtedly one of the most common ones when it comes to turning IP into profit and transferring knowledge between different parties – be it from a research organisation to a company or from one business entity to another.

The present Bulletin issue sheds light on different aspects of IP licensing and provides first-hand insights into real-life licensing practice. Alongside a brief introduction to licensing and a number of expert articles written by acknowledged professionals in the field, we also put a spotlight on sample cases and best practice examples from the world of technology transfer.

Taking up the theme of this year’s World IP Day “IP & Sports” this edition is rounded off with an article showcasing various ways of monetising IP in the realm of sports.

We hope you will enjoy delving into the different facets of IP licensing. Thank you for reading!

The European IP Helpdesk team

Classification

WIPO World IP Indicators report 2017 is published

The World Intellectual Property Organization's (WIPO) annual World Intellectual Property Indicators report (WIPI) shows that global demand for IP tools reached record heights again in 2017. China leads the ranking in all main IP titles with 1.38 million patent, 5.7 million trade mark and nearly 630,000 design applications. 

When Europe is considered:

  • in patents, the European Patent Office takes the 5th place after China, US, Japan and Republic of Korea,
  • in trade marks, the European Patent Office is in the 4th place following China, US and Japan,
  • in designs, the European Union Intellectual Property Office is the runner-up after China.

For more information about the report, and all relevant statistical data, please consult the dedicated pages of the WIPO here.

Classification