A taste of Vienna in Malta

Starting a business where you can add your personal touch can be a very creative and rewarding experience. However, apart from being creative, one needs to be careful not to infringe others' intellectual property rights when choosing a trade name or a trade mark to identify oneself in the market.

For "A taste of Vienna", a Maltese bakery, obtaining legal advice before selecting its trade mark made its business experience even sweeter. We tell you everything in this new case study. 

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Olive oil produced in Jaén goes abroad!

In the new world of international alliances and networks, in order to sustain competitiveness in the global market companies are extending their business activities at international level, now more than ever.

If a company wants to enter new foreign markets, its business and intellectual property (IP) strategy should be shaped in a flexible way, allowing adaptation to new business and competition environments.

This case study, based on the real experience of Castillo de Canena, aims to show you how to deal with IP matters, and in particular trade marks, in the internationalisation process and describes the main steps to be taken when entering foreign markets.

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Lambrusco: Protecting and enforcing a GI for wine products

Like most unique food and wine products whose quality and reputation are strictly linked to their geographical origin, Lambrusco, maybe the most famous sparkling red wine in the world, is protected at European Union level by several geographical indications.

Geographical indications (GIs) are valuable intangible assets and their protection and enforcement constitute a crucial step to retain the related competitive advantage.

This case study, based on the direct experience of the Consorzio Tutela del Lambrusco di Modena, demonstrates how GIs can be successfully enforced in the European Union against conflicting trade mark applications.

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European IPR Helpdesk Bulletin Issue (20)

We are pleased to inform you that a new issue of the European IPR Helpdesk Bulletin has been released and is now available online.

Does your business have know-how, inventions or brands? Then you have intangible assets that can be brought to the market to create new revenues and increase profits.

This Bulletin issue is largely dedicated to IP Commercialisation comprising the different available mechanisms to realise economic values from Intellectual Property (IP).

Particular attention is given to licensing as the most common IP commercialisation tool presenting specificities depending on the Intellectual Property involved.

An insight on licensing and Standard Essential Patents (SEPs) is offered by an article of Mr Matteo Sabattini and Ms Alessandra Mosca from Sisvel.

Read our interviews to discover the point of view of European SMEs on IP management and commercialisation.

As always, the Bulletin reports information about past IPR events together with some fresh news on the Helpline service. In addition, it contains the usual patent quiz and a new IP commercialisation crossword.

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BOIP to Implement Image Search Tool Functionality in its Register

The Benelux Office for Intellectual Property (BOIP) just announced upcoming improvements to its trademark search system, via a new AI-based image search tool functionality.

Starting November 2019, users will be able to simply upload an image and search the entire register for identical or similar trademarks. It will be possible to search not only Benelux trademarks but also EU trademarks and international trademarks valid in the Benelux.

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Bringing Powder to the People. The Strong IP Strategy of an Innovative Start-up in the Snowboarding Industry

The present case study traces the journey of ALLWINTER Ltd., a young, visionary company active in the fast-growing snowboarding industry aiming to expand their business and build up a strong IP portfolio. You will learn more about the different Intellectual Property Rights (IPRs) attached to marketing new products in this field, and which steps need to be taken especially with regard to patenting. Apart from this, the ALLWINTER story is also a best practice example of the successful and beneficial collaboration between a start-up and an IP firm, in this case the Cambridge-based company Basck.

European IP Helpdesk Bulletin No.1 - IP Licensing

Intellectual Property Licensing

With knowledge being one of the main driving forces of modern-day economies and “Open Innovation” becoming an increasingly important concept of collaboration, intellectual property (IP) has become a central (business) asset. Different kinds of IP – whether trademarks, patents, copyright, know-how or design – can be used and exploited in various settings and multiple ways. However, licensing is undoubtedly one of the most common ones when it comes to turning IP into profit and transferring knowledge between different parties – be it from a research organisation to a company or from one business entity to another.

The present Bulletin issue sheds light on different aspects of IP licensing and provides first-hand insights into real-life licensing practice. Alongside a brief introduction to licensing and a number of expert articles written by acknowledged professionals in the field, we also put a spotlight on sample cases and best practice examples from the world of technology transfer.

Taking up the theme of this year’s World IP Day “IP & Sports” this edition is rounded off with an article showcasing various ways of monetising IP in the realm of sports.

We hope you will enjoy delving into the different facets of IP licensing. Thank you for reading!

The European IP Helpdesk team

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WIPO World IP Indicators report 2017 is published

The World Intellectual Property Organization's (WIPO) annual World Intellectual Property Indicators report (WIPI) shows that global demand for IP tools reached record heights again in 2017. China leads the ranking in all main IP titles with 1.38 million patent, 5.7 million trade mark and nearly 630,000 design applications. 

When Europe is considered:

  • in patents, the European Patent Office takes the 5th place after China, US, Japan and Republic of Korea,
  • in trade marks, the European Patent Office is in the 4th place following China, US and Japan,
  • in designs, the European Union Intellectual Property Office is the runner-up after China.

For more information about the report, and all relevant statistical data, please consult the dedicated pages of the WIPO here.

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PGM: The EU certification mark - a perfect tool for protection of certification seals

EU certification marks relate to the guarantee of specific characteristics of certain products and/or services. This makes the EU certification mark a perfect tool for certification bodies, as it is an official indication that the goods and services bearing their certification mark comply with their identified (quality/technical) standards.

In our last case study, you will see how a German certification body, PGM, utilises the EU certification mark to certify the quality of drill bits all over the EU Member States.

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Plant variety protection

Plant breeding is protracted and expensive and the resulting plant varieties can be easily and quickly reproduced by others by means of simple multiplication of plant material. Therefore, in order to reap the benefits of their scientific efforts and the related economic investment, plant breeders can opt for IP protection on their products.

This Fact Sheet aims at illustrating the importance of plant variety protection by providing an overview of the plant variety right system and focusing on the protection at EU level.