Join this free webinar for insight on the nature of intellectual property rights (IPRs) and the reasons why SMEs and start-ups should integrate them into their business planning at an early stage. Types of IPR will be compared and their strategic value considered from the perspective of a business person with no legal background.
Attendees may want to explore 4iP Council's interactive guides on intellectual property types and benefits prior to the webinar. These will be referenced during the discussion.
This 4iP Council webinar will address the following:
- Types of IPR, how they differ and pathways to follow
- The strategic value of IPRs and why timing matters
- Strategies to help grow your business using IPRs
- Useful resources and orientation
Dr Begoña Gonzalez Otero, Senior Researcher at the Max Planck Institute for Innovation and Competition, is a Spanish lawyer specialising in information law and competition law. She is an enthusiastic professional with an outstanding cross-functional background both as an academic administrator, legal counsel and researcher. Dr Otero has recently joined the Max Planck Institute for Innovation and Competition as a Senior Research Fellow. Previously, she has worked as an independent consultant for large companies, European projects such as the Latin-American IPR Helpdesk and international associations such as the International Association of Public Transport (UITP). She is also former Dean of EU Business School, a Swiss private educational institution with campuses in three countries. Before writing her Ph.D., she worked as an IP lawyer both in Spain and Germany.