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Trademarks are one of several intellectual property rights that help protect and enhance your brands. They help consumers identify products and services with the entity from which they originate. Organisations rely on trademarks to distinguish themselves from their competitors, to create an association between their trademarks and product quality, and to build their reputation and consumer loyalty. So, there are good reasons to consider how you develop a trademark protection strategy and safeguard your brand.

Once again, the European IP Helpdesk has teamed up with 4iP Council, a European not-for-profit dedicated to developing high quality academic insight and empirical evidence on topics related to intellectual property and innovation, to develop a new interactive guide identifying the four key benefits of trademarks and helping innovative European businesses to understand their strategic value as an intellectual property tool. 

This new interactive guide is the third part of a series following 4 Reasons to Patent and 4 Reasons to Copyright. More guides will be released on the 4SMEs website area in the future.

About 4iP Council
4iP Council is a European research council dedicated to developing high quality academic insight and empirical evidence on topics related to intellectual property and innovation.
Follow 4iP Council on Twitter at @4ipcouncil.