You understand and appreciate the value of your intellectual property and intangible assets. But what is the optimal way of making sure these prime assets work in your business setting? This webinar offered by 4iP Council and presented by members of the Licensing Executive Society International (LESI) will draw upon the themes of LESI's recent business briefing on managing intellectual property which you can download here.
The following points will be covered in the webinar:
- How to develop a business strategy for your IP.
- Establishing IP processes and policies.
- Exploiting your IP and considerations for your management.
- Monitoring and assessing your IP activity effectively.